Did this paid lead become money?
For service businesses running Meta ads and closing on WhatsApp. Track every click to the revenue it produced — know which ads make money, where it leaks, and how to recover it.
No credit cardSetup in 10 minutesCancel anytimeYour data stays yours
“The first time we could say ‘this campaign produced $4,800’ instead of ‘Meta says we got 12 leads.’ That changed how we sell ads internally.”
Ad spend
$8,240
last 30d
Leads
214
+18%
Attributed revenue
$41,600
+32%
Revenue vs spend
Veneers consult — Dubai Marina
WhatsApp · closed 2 days
Lead form — Riyadh
WhatsApp · replied 5 hrs
Click-to-WhatsApp — Cairo
WhatsApp · new 18 min
Built for service businesses that book on WhatsApp
Clinics
Med spas & salons
Fitness
Real estate
Home services
AgenciesThe hidden cost of guessing
You're paying Meta with money you can't track.
Every paid lead that goes silent on WhatsApp, every reply that comes 47 minutes too late, every “Meta says we got 12 leads but we're not sure” conversation — that's revenue you can't see, can't fix, and can't prove.
“Meta says 47 leads. The team thinks they closed 6.”
You don't know which ad, creative, or audience produced the deal.
“Three reps, three opinions on who's actually selling.”
No SLA tracking, no per-rep ROAS, no way to coach with numbers.
“Half the WhatsApp threads go cold and nobody notices.”
Missed replies, no-shows, and stalled bookings silently leak revenue every day.
Four questions, fully answered
Every dollar of ad spend can be traced.
01
Which ads made money
Click-level attribution from every Meta ad to the WhatsApp conversation, the booking, and the revenue. Real ROAS, not Meta's estimate.
02
Where money leaked
Quantify missed revenue from slow first replies, no-shows, unqualified leads, and booking drop-offs. Each leak gets a number.
03
Who lost it
Per-rep scorecards with reply time, qualification rate, close rate, and the dollar impact of every coaching delta.
04
How to recover it
A prioritized queue of cold and stalled leads with win-probability scoring. Recoveries get sent through your WhatsApp number.
How it works
Three steps from connected to attributed.
- 1
Connect Meta & WhatsApp
OAuth your ad account and pair WhatsApp once. We re-route every paid click through a tracking link so attribution starts with the next click.
- 2
Conversations become revenue
When the lead messages, we tie them to the campaign, ad, and creative — then track the conversation, the booking, and the dollar.
- 3
Reports prove ad spend → cash
Per-campaign ROAS, leak attribution, rep scorecards, and a one-click client-safe revenue proof. Agency-ready.
Why operators choose initiate
“The first time we could say ‘this campaign produced $4,800’ instead of ‘Meta says we got 12 leads.’ That changed how we sell ads internally.”
Operator interview
Multi-location dental group
Avg ROAS lift
+38%
first 30 days
Reply time
−62%
after SLA tracking
Revenue recovered
$4.2k
/ workspace / mo
Setup time
<10m
to first attributed click
vs. alternatives
Why generic attribution tools won't close the loop.
Hyros, Triple Whale, and CRM bolt-ons were built for e-commerce checkout flows. Service businesses live in WhatsApp — and that's where the money is won or lost.
What you get
A full revenue OS, not just another dashboard.
Click attribution
Tracking links route every Meta ad click to the WhatsApp conversation it produced.
Full-funnel pipeline
New → Contacted → Qualified → Booked → Won. Stage history per lead, with timestamps.
Campaign ROAS
Real revenue per campaign, not Meta's estimated conversions. Actual money collected.
Creative intelligence
See which ads create objections, deal killers, and booking friction — then get briefs to fix them.
Recovery automations
Missed replies, no-shows, stale leads, and cold prospects re-engaged through playbooks.
Competitor radar
Multi-source scrape of competitor ads, posts, and landing pages with vertical benchmarks.
Team accountability
Per-rep SLA tracking, coaching deltas, and revenue attribution by assignee.
Revenue proof reports
Print-friendly client reports proving ad spend to revenue. Agency-safe.
Multi-account operations
Switch between workspaces, compare locations, run agency rollups from one operating system.
Built for service businesses
Pricing
From $97/mo. Pay for the revenue you can prove.
Four tiers from solo operators to multi-location agencies. Every plan includes click attribution, WhatsApp pairing, and revenue proof reports.
Starter
$97/mo
100 leads · 1 rep
Growth
$297/mo
500 leads · 5 reps
Scale
$597/mo
2k leads · unlimited reps
Agency
$997/mo
Unlimited · multi-account
Frequently asked
Questions operators ask first.
Stop guessing. Start proving.
Know exactly how much revenue your ad spend generates. No more spreadsheets, no more CRM lag, no more “I think the ads are working.”
No credit card · 100 free credits · cancel anytime · your data stays yours